The 77th Assoenologi Congress was recently held in Cagliari, bringing together some of the brightest minds in the world of oenology. The event, organized by Assoenologi, is always a milestone for the wine industry, promoting innovation, collaboration, and education.
Located in enchanting Sardinia, Cagliari provided a breathtaking backdrop for the congress. The city’s rich history and vibrant culture warmed the dynamic atmosphere of the event, making the experience memorable for all participants.
The congress began on May 30, with the Bastione di Cagliari serving as a magnificent stage. The two-day event, titled "Wine: An Island of Values. Skills, Sustainability, and Biodiversity for a Successful Market," brought together an array of distinguished guests, enriching one of the most significant national and international appointments in the world of wine
Among the notable participants were Francesco Lollobrigida, Minister of Agriculture, Food Sovereignty and Forests, and humanist entrepreneur Brunello Cucinelli, who was awarded "Person of the Year" and named honorary member of Assoenologi.
Our presence as Business Strategies was significant. We are a company that constantly monitors international markets for Made in Italy and specializes in the internationalization of Italian wineries. Our CEO, Silvana Ballotta, received the Assoenologi Partner Company award during the congress, recognizing our commitment and dedication to supporting the wine industry.
The congress featured a series of engaging opening speeches and discussions among industry experts covering a wide range of topics, from the latest innovations in viticulture and enology to market trends and sustainability practices. Highlights included:
Sustainable Viticulture: One of the main themes this year was sustainability. Experts discussed innovative approaches to reduce environmental impact, including organic farming techniques, water conservation methods, and the use of renewable energy in wine production.
Technological Innovations: The integration of technology in winemaking was another focal point. Speakers presented cutting-edge tools and techniques such as precision viticulture, AI-driven analysis, and automated harvesting systems that are revolutionizing the industry.
Market Trends: Understanding consumer preferences and market dynamics was crucial for participants. Panels explored emerging trends such as the rise of natural wines, the growing popularity of wine tourism, and strategies for penetrating new markets.
One of the most anticipated moments of the congress was the focus on Italian and foreign markets, with particular attention to the courageous and passionate experience of the Cremisan Winery in Bethlehem, located on the border between Palestine and Israel. Fadi Batarseh, oenologist and director of the winery managed by the Salesians, along with Riccardo Cotarella, national president of Assoenologi, spoke about "Heroic Viticulture in a Torn Land." Cotarella explained to the ANSA news agency: "Wine is a reality that acts as a bridge between different cultures and religions and is a tool for dialogue and peace between peoples."
Italian Minister Francesco Lollobrigida emphasized the importance of returning to Europe's agricultural roots, highlighting that agriculture is essential for environmental maintenance. "Wine is culture, identity, history. It has always been a heritage of our diet," he said.
Brunello Cucinelli, a famous fashion designer and entrepreneur renowned for his humanistic approach to business, captivated the audience with his speeches. His recognition as "Person of the Year" underscored the intersection of innovation, culture, and sustainability in the wine industry.
In addition to the conferences and discussions, the congress offered practical workshops and tasting sessions. These interactive experiences allowed participants to deepen their knowledge and refine their skills.
Among the many, there were two exceptional masterclasses:
"Sardinia, a Small Continent," presented tastings of seven wines representing the different regions of Sardinia.
"Three Masters Defying Time," offered a unique experience with vintages aged for at least twenty years.
One of the most valuable aspects of the Assoenologi Congress is the opportunity it always offers for networking and collaboration. Participants had the chance to connect with industry professionals, exchange ideas, and forge new partnerships.
The event renewed the sense of community, emphasizing the importance of working together to advance the Italian industry.
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