Travel Retail can represent a unique platform for producers to reach a global audience and connect with travelers seeking a special souvenir
Travel Retail, once severely impacted by Covid-19, can now be a significant growth opportunity for Italian wine. Erik Juul-Mortensen, president of the TFWA (Tax Free World Association - the global duty free and travel retail association), states that while travelers are returning, buying patterns have changed, necessitating a personalized and exclusive approach to fully engage them.
Currently, there are over 100,000 international and intercontinental flights every day worldwide, carrying approximately 10 million passengers. These numbers represent an unprecedented opportunity for wine producers to connect with millions of potential customers.
Entering this market is anything but simple.
Among the various pathways, we suggest participating in the competition.
You can register until July 29 and it can represent an excellent opportunity for wineries. The competition is open to any wine sold or aspiring to enter the Travel Retail circuit and simultaneously allows you to gain recognition and strengthen your brand.
credits: DrinkBusiness
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